A brand with a mission: to restore degraded areas of Patagonia
In partnership with the ReforestArg Foundation, Lengas is dedicated to ecological restoration through the sale of artisanal timepieces made with materials sourced from Argentina.
The BRAND CONCEPT
Lengas was born from a desire to create environmentally conscious products that reflect the natural beauty of Argentina. The brand's artisanal watches are crafted with precision, with each piece representing a commitment to sustainability and ecological restoration. By combining quality craftsmanship with a meaningful ecological mission, Lengas has carved out a unique niche in the market.
The logo for Lengas needed to embody the brand's core values of sustainability, craftsmanship, and ecological responsibility. Inspired by the iconic Lenga tree, I crafted a simple yet elegant logo that captures the essence of the brand. The sleek lines and minimalist design reflect the brand's commitment to quality and sophistication.
One of the key challenges in designing the logo for Lengas was ensuring that it resonated with the target audience: environmentally conscious consumers who value quality and authenticity. The logo needed to communicate the brand's mission and values clearly and effectively. By focusing on clean, modern design elements and incorporating subtle nods to nature, the logo successfully captures the attention of the desired demographic.
THE JOURNEY AHEAD
As Lengas continues to grow and expand its reach, the logo will serve as a symbol of the brand's commitment to sustainability and ecological restoration. With each watch sold, a new Lenga tree is planted, contributing to the ongoing restoration efforts in Patagonia. The journey of Lengas is one of dedication, passion, and a deep connection to the natural world. Together with our customers, we are sowing the seeds of change and crafting a brighter future for our planet.
